How to Optimize Your LinkedIn Strategy for the Latest Algorithm Updates

LinkedIn’s algorithm has evolved significantly, reshaping how brands gain visibility and engage their audiences. While some companies are seeing steady impressions and engagement, others have experienced a slowdown due to increased competition and shifting ranking criteria. 

If your brand’s organic reach or follower growth has declined, you’re not alone—but by understanding these updates and refining your approach, you can stay ahead and continue building a strong presence.

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Key LinkedIn’s 2024 Algorithm Changes Affecting Brands in 2025

1. Prioritization of Meaningful Interactions

• LinkedIn’s algorithm now ranks posts based on relevance and engagement quality rather than broad organic reach.
• Superficial engagement bait (e.g., "Like if you agree" or "Comment below!") is being deprioritized.
• Organic reach has dropped by 15%, and engagement rates have declined by 12% since the last major update. (The Science Marketer)

2. Increased Focus on AI-Driven Content Distribution

• LinkedIn’s June 2024 update introduced AI-powered recommendations that favor personal interactions over corporate posts.
• Sponsored post visibility increased by 22%, while organic post reach declined by 18%. (Mark Williams, LinkedIn Pulse)
• This means brands relying solely on organic posting may see diminished visibility without supplementing with paid strategies.

3. More Competition for Space in the Feed

• LinkedIn has introduced interactive AI features, games, and premium content suggestions, making it harder for organic brand posts to stand out.
• As a result, many companies have reported a 10-18% slowdown in follower growth and a 25% drop in post views. (Swipe Insight, Reddit Discussions)

4. Creator Mode and Profile Optimization Advantages

• LinkedIn’s Creator Mode now offers improved messaging and connection suggestions, making personal profiles more powerful than company pages.
• Companies that follow LinkedIn’s recommended profile optimizations grow followers 4x faster than those who don’t. (LinkedIn for Business)

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10 Best Practices for Aligning Your LinkedIn Strategy with the Algorithm

Despite these changes, brands can still build strong engagement and visibility by adjusting their LinkedIn posting strategy. Here’s how:

1. Focus on Conversation-Driven Content

Instead of broadcasting information, encourage discussion by posing open-ended questions or providing thought-provoking insights. Posts that generate long, meaningful comments perform better in LinkedIn’s algorithm.

Example: Instead of posting “Our new report is live. Check it out,” try: 

“Many firms struggle with digital transformation—our latest research shows 70% fail due to execution. What’s your biggest challenge?”

2. Diversify Post Formats

LinkedIn prioritizes native content that keeps users on the platform. Use:

• PDF carousels (high engagement & saves)
• Short-form videos (20x more shares than text posts)
• Polls & interactive features

3. Optimize for Personal Relevance

• Tag relevant people and companies to increase visibility, but don’t overdo it.
• Use only 2-3 targeted hashtags (overusing hashtags hurts visibility).
• Write like a person, not a corporate entity—first-person posts perform better.

4. Engage in Comments for Algorithm Boosting

• Posts with meaningful comment threads (15+ words per comment) see higher engagement scores. (Alan N., LinkedIn Pulse)
• Respond to every comment on your post to keep the conversation going.

Example: If someone comments, “This is interesting,” reply with a question like, “What’s been your biggest takeaway from implementing this strategy?”

5. Leverage Employee Advocacy

• Employee shares of company posts get 8x more engagement than company page posts.
• Encourage employees to share thought leadership posts on their profiles instead of just resharing company posts.

6. Post at Peak Engagement Times

• Data shows that Tuesdays and Thursdays between 8-11 AM tend to yield the highest engagement.
• Avoid posting on Friday afternoons or weekends, when B2B audiences are less active.

7. Reduce “Engagement Bait” Practices

• LinkedIn’s algorithm now penalizes posts that explicitly ask for likes or shares.
• Instead, focus on storytelling, thought leadership, and case studies to encourage organic engagement.

Bad Example: “Like this post if you agree!”
Good Example: “A surprising insight from our latest research—50% of firms still struggle with attribution. What’s been your experience?”

8. Leverage LinkedIn’s Newsletter Feature

• Brands that use newsletters see 3x higher engagement than regular posts.
• This also helps retain audiences long-term.

9. Supplement Organic Efforts with Paid Strategies

• Since LinkedIn is prioritizing paid content, even a modest budget ($500-$1,000/month) can help amplify reach.
• Retarget website visitors or high-engagement users with sponsored content to drive conversions like website clicks and form submissions.

10. Adapt to LinkedIn’s AI-Powered Features

• Expect more AI-powered recommendations and personalized content feeds.
• Stay flexible and track engagement patterns to adapt your content strategy.

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What Results Can You Expect?

Brands that adapt their content strategy to LinkedIn’s algorithm updates can achieve:

• Increased Engagement: Posting consistently doubles engagement rates compared to sporadic posting. (LinkedIn Business Report)
• Stronger Follower Growth: Companies that optimize their profiles grow followers 4x faster. (LinkedIn for Business)
• Higher Visibility Despite Algorithm Changes: Brands with a structured content strategy still see 5.6x faster audience growth. (LinkedIn Industry Report)

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Next Steps

While LinkedIn’s algorithm changes make organic growth more challenging, brands that focus on quality engagement, diversify content, and strategically use paid media can still achieve strong results. The key is adapting to what LinkedIn values: meaningful conversations, high-value insights, and authentic interactions.

By implementing these best practices, your brand can stay ahead of the competition and continue to grow its LinkedIn presence effectively.

Want to optimize your LinkedIn strategy? Contact RG’s Digital Experts for a customized approach to driving engagement and follower growth.

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