The investment community faces fierce competitive and client pressure to move faster and with greater precision to generate exceptional performance. Asset managers and allocators seek reliable technology solutions to elevate their offerings and enhance reputation. However, an ever-expanding financial technology landscape makes the market difficult for buyers to navigate.
Venn by Two Sigma, an investment analytics solution, struggled to break through the category’s noise to engage the highly coveted asset manager and allocator audience. To overcome this, Venn adopted a laser-focused demand generation strategy to engage the right prospects.
