Houwzer

Leadership transitions, competitive encroachment, and evolving market conditions led Houwzer, a real estate brokerage, to engage the Ricciardi Group for a structured and informed approach to their integrated sales and marketing activities.

RG’s Marketing as a Service (MaaS) team immediately bolstered Houwzer’s bench of executive and specialist talent, advised on critical, yet competing go-to-market priorities, and developed new messaging that aligned the company’s full product suite with the brand’s refreshed positioning.

RG also restructured Houwzer’s digital strategy, optimizing advertising activities during the industry's peak season, and implemented a cross-agency structure to bring the new messaging and positioning to market in less than 2 months.